Marwa Kaabour, Group Head of Marketing and Corporate Communication at Al Masaood’s predictions for on sustainability in 2025.
Each year seems to set a new record as the hottest on Earth, a clear signal of the growing climate crisis. Consumerism and the practices of many brands are key contributors to these challenges, making it essential for businesses to prioritise sustainability at every level.
Marketing, at its technical heart, revolves around shaping consumer behaviour, driving consumption and managing production. This makes marketers key players in rewriting the rules of engagement –shifting the focus from u
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