In what may be the most apt example of converting something historically displeasing into a delight for many, Sleepzone has launched thesnoremeter.com, a digital platform that transforms the sound of a snore into a discount coupon for promotions.
To spur people to participate, Adpro&, Impact BBDO, Pink Lemonade Films and Impact Proximity have launched a film and radio campaign that humorously encapsulates spouses getting happier – instead of irritated and frustrated – when their partners snore in bed.
The beauty of the campaign lies in its simplicity – “the louder the snore, the bigger the score”. It invites people to record a 15-second clip of their partner’s snores while they doze. A
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