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posted on Jan. 21, 2025 at 12:51 pm

Online Marketing Gurus reveals digital campaign to drive footfall

posted on Jan. 21, 2025 at 12:51 pm

"Each month, our goal was to increase the total number of conversions, particularly branch visits at Dubai Healthcare City," said Andrew Raso, Founder and Global CEO of Online Marketing Gurus.

Digital marketing agency Online Marketing Gurus, which was founded by Andrew Raso in Australia 12 years ago, and now serves clients in the Middle East region has revealed details on its recent campaign to increase footfall for the American Medical & Dental Centre branch in Dubai Healthcare City by 20 per cent in six months.

To meet the client’s objectives, the digital marketing agency ran an always-on digital campaign, as well as ad hoc campaigns, such as Black Friday deals.

Speaking to Campaign Middle East, the Founder and Global CEO of Online Marketing Gurus, Andrew Raso, said, “The key metric for measuring campaign success is conversions. Each month, our goal was to increase the

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Tags:American Medical & Dental Centre Andrew Raso conversions digital ad campaign digital advertising digital marketing Dubai Healthcare City footfall Mez Homayunfard Online Marketing Gurus

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.