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2024: A year of transformation, creativity and authenticity

Horizon Holdings’ Mazen Jawad discusses what makes people care and how to drive tangible change, while sharing an optimistic take for 2025.

Mazen Jawad, CEO, Horizon Holdings
As the curtains draw on 2024, I find myself reflecting on a year that has been both challenging and inspiring. In an age when our digital footprints deepen with every passing moment, the way we connect, communicate and create continues to evolve.
The numbers alone are staggering – on average, we now spend more than six hours a day online. In the UAE and Saudi Arabia, it’s over eight hours, and in Egypt, just shy of eight hours. Saudi Arabia, a booming digital powerhouse, is becoming a vibrant player in this dynamic ecosystem.
Yet amidst this overwhelming sea of content, the real


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.