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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
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Design thinking encourages marketers to move beyond surface-level engagement and instead craft narratives that reflect genuine human experiences and cultural relevance.

Design thinking: understanding people before platforms

Through Webflow, Impact Proximity aims to support clients across sectors including real estate, lifestyle, hospitality and government initiatives.

Impact Proximity, Webflow partner to drive digital experiences

The future of brand and marketing in the Middle East

Saurabh Kulkarni, Digital Director, Cheil MEA on website management and SEO

Smarter websites, stronger search: The next era of website management and SEO

Wassim Derbi, the National Head of Marketing and Communications at Hyundai UAE and Genesis UAE, and the author of Retail Marketing Management

Podcast: Hyundai UAE’s Wassim Derbi on the 5 Cs crucial to elevating CX

Imad Jomaa, CEO and Founder, JGroup talks about the future of advertising

Shaping the future of advertising: from conventional to smart digital

Mazen Jawad, CEO, Horizon Holdings

2024: A year of transformation, creativity and authenticity

Sputnik Floyd AICO

Sputnik Floyd unveils AICO to transform visual storytelling

THE WORK

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

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