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Create reveals social media strategy and content delivery for Eid Al Etihad

For this year’s Eid Al Etihad 53, Create managed content development, community management and paid media across platforms including Instagram, TikTok, YouTube and Facebook.

Create has partnered once again with the Committee to manage the social media strategy and content for the UAE’s 53rd Eid Al Etihad celebrations, marking the fourth consecutive year of collaboration.
Create’s ongoing partnership with the Organising Committee began with the Year of 50, and has since gone on to manage the social media and event coverage for the Nation’s ensuing 51st, 52nd and 53rd celebrations.
For this year’s Eid Al Etihad 53, Create managed content development, community management and paid media across platforms including Instagram, TikTok, YouTube and Facebook.
A key highlight was the live-streaming of the Eid Al Etihad celebrations on December 2, allowing audi


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.