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posted on Dec. 17, 2024 at 11:30 amDec 17, 2024

Subway UAE localises ‘Fery Good, Fery Nice’ menu in nostalgic campaign

posted on Dec. 17, 2024 at 11:30 amDec 17, 2024

Subway UAE’s new menu, which includes two limited-edition subs and a side dish, pays homage to Excellence Hot Sauce and chips, both cherished staples of UAE cafeteria culture.

For the first time ever, Subway UAE has localised its menu, pioneering a bold move in partnership with Excellence Hot Sauce, to celebrate the fusion of bold flavors, local nostalgia, and the UAE’s vibrant music and arts scene.
At the heart of this campaign is a celebration of Excellence Hot Sauce and chips, both cherished staples of UAE cafeteria culture. For decades, this iconic combination has added its signature heat, crunch and tang to elevate street food across the region.

Subway UAE’s new menu pays homage to these nostalgic flavors, reimagining them for today’s audience. The campaign not only introduced two limited-edition subs and a side dish where Excellence Hot Sauce and crispy chips reign supreme, but also went beyond the plate to feature a cultural event

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Tags:Aaron Ferns cafeteria culture chips crunch Excellent Hot Sauce Fery Good Fery Nice Fresh and Furious Ibrahim Hasan Karak Nights localised menu Mahmoud Mneimne McCann Content Studios music and arts nostalgia signature heat SUBWAY Subway UAE tang UAE Wahed Sub Laham

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.