For the first time ever, Subway UAE has localised its menu, pioneering a bold move in partnership with Excellence Hot Sauce, to celebrate the fusion of bold flavors, local nostalgia, and the UAE’s vibrant music and arts scene.
At the heart of this campaign is a celebration of Excellence Hot Sauce and chips, both cherished staples of UAE cafeteria culture. For decades, this iconic combination has added its signature heat, crunch and tang to elevate street food across the region.
Subway UAE’s new menu pays homage to these nostalgic flavors, reimagining them for today’s audience. The campaign not only introduced two limited-edition subs and a side dish where Excellence Hot Sauce and crispy chips reign supreme, but also went beyond the plate to feature a cultural event
