As we edge closer to 2025, marketers are gearing up for another whirlwind year of innovation, adaptation, and discovery. In 2024, we saw seismic shifts with the rise of AI and platforms like SearchGPT. Marketers quickly realised that sticking to one channel was a recipe for stagnation, leading to a more diverse digital strategy across SEO, paid ads, and email marketing.
The catch? With so much data from multiple channels, figuring out where the magic happened (i.e., attribution) became a puzzle, but that didn’t stop AI from shaping how we create content.
As a marketer who often finds herself juggling multiple tabs and seamlessly switching between them, I’ve compiled a list of upcoming t
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