Sergei Vinogradov, CEO of WGG, a Dubai-based marketing agency.
The UAE’s real estate market is in a state of dynamic growth. In Q3 2024, Dubai recorded 50,425 a 38 per cent year-on-year increase, recording 50,425 transactions with a total sales value of AED 141.95B. This growth is also reflected in the rental market, with 50,000 transactions completed and 46,000 new rental contracts signed, a clear testament to investor confidence and the market’s upward trajectory.
As the market transforms, marketing strategies are evolving to meet new demands. While digital transformation, data-driven marketing, and strate
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