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posted on Dec. 05, 2024 at 8:45 amDec 5, 2024

Eid Al Etihad: Jeep, Jotun find ‘Colour of Unity’ with sand from UAE’s seven emirates

posted on Dec. 05, 2024 at 8:45 amDec 5, 2024

Emirati presenter and Jeeper Alyaziah Obaid collected sand samples from all seven emirates and Jotun’s colour experts blended the sands to find a singular colour that represents the 'spirit of the union' of the seven emirates.

Jeep and Publicis Groupe Middle East have collaborated with Jotun to create the ‘Colour of Unity’, a custom paint colour inspired by combining the sands from the UAE’s seven emirates. The campaign represented the ‘spirit of the union’ of the emirates in celebration of the 53rd UAE National Day, now renamed as Eid Al Etihad.

Jeep tasked Emirati presenter, social influencer, and dedicated Jeeper, Alyaziah Obaid (@alyaziah.alk) with a mission: explore all seven emirates in a Jeep Wrangler Rubicon 392 and collect sand samples from each diverse landscape.

Jotun’s colour experts then blended the sands to find a singular colour, representing the beauty of the UAE’s landscapes and refle

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Tags:Advertising Alyaziah Obaid Anton Marais Campaign Colour of Unity Eid Al Etihad Emirati presenter Inﬂuencer marketing Jeep Jotun Jotun Paints marketing Publicis Groupe Publicis Groupe Middle East Rana Khadra sand Seven Emirates social influencer UAE UAE National Day unity of the UAE Yara Maroun

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.