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Maheerah Programme at Athar Festival reveals 15 key participants

Powered by Publicis Groupe, the Maheerah Women’s Empowerment Programme is part of a growing wave of women-centric empowerment, education and professional development opportunities in Saudi Arabia.

The Maheerah Women’s Empowerment Programme, an acceleration initiative designed for women pursuing greater career advancement within Saudi Arabia’s marketing communications industry, has revealed the participants of its highly anticipated second edition to be held at the upcoming Athar Festival in Riyadh.

Powered by Publicis Groupe, the accelerator programme is part of a growing wave of women-centric empowerment, education and professional development opportunities that recognise the abundance of talented women professionals within the Kingdom’s workforce.

The programme, which builds on the success of its first edition in 2023, will take place once again during Athar – Saudi Fest


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.