Non-gaming media investment witnessed a rebound in the first half of 2024, as the economy recovered and budgets for mobile advertising increased 18 per cent year-over-year, with 60 per cent of the top 20 media sources experiencing gains.
To help marketers enjoy the fruits of a recovering economy, the 17th AppsFlyer Performance Index, which has been ranking the best media sources in mobile advertising since 2015, ranked 90 media sources by analysing 13.5 billion non-organic installs of 35,000 apps during H1 2024.
“In light of recent trends, the split between gaming and non-gaming has never been bigger,” said Shani Rosenfelder, Director of Content Strategy and Market Insights, AppsFlyer.
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