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Huawei GroupM Blis JCDecaux Play+

GroupM, JCDecaux Play+, Blis collab to drive Huawei campaign success

Mobile gaming marketers non-gaming investments AppsFlyer

Should marketers amplify investments in gaming opportunities?

Beyond installs: Driving value through CPA for mobile apps

HUAWEI Ads and ArabyAds partner to revolutionize the on-device mobile advertising

Digital Turbine announces completion of acquisition of AdColony

Bring your social media stories to the open web with Project Agora’s versatile and shoppable new ad-experience

AppsFlyer releases its Performance Index, ranking the top media sources in mobile advertising

THE WORK

Zidan

Egypt’s Tie House picks former pro-footballer Zidan for latest campaign

Emirates NBD SHARE Credit Card

Digital Featured The Work Video Video & AudioJul 9, 2025

SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

Your Bazaar

Advertising Creative Featured Partner content The WorkJul 8, 2025

Shantelle Nagarajan

Your Bazaar sonic identity: A gold-winning sound for a new kind of marketplace

BAYN Launch

Featured Marketing Media The WorkJul 4, 2025

Archer Media delivers immersive road branding for BAYN launch

Coolest Class

Creative Digital Featured Marketing The WorkJul 4, 2025

Shantelle Nagarajan

GymNation’s “Coolest Class” activation beats Dubai’s heat

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