Volvo UAE has shared details of its ‘Your Go-To Safe Space’ campaign, which shines a spotlight on how creating a safe space in a car goes beyond the mere features of a car.
The campaign, ideated and implemented in partnership with Memac Ogilvy – under the WPP umbrella and part of the Ogilvy Worldwide network – encourages drivers to find comfort in their go-to safe space.
“When life feels a bit too much, it’s not just about stepping back — it can also be about stepping into a familiar space,” one of the posts reads, while another calls for people to “Pause. Rest. And recharge.”
View this post on Instagram
The “Your Go-To Safe Space” campaign aims to be a reminder to find those little pockets of peace that help people feel grounded — be it a quiet corner, a beautiful view, or a brief pause in the day.
“In today’s fast-paced world, juggling multiple responsibilities often leaves little room for self-care or finding a peaceful space to relax and recharge. Conversations around mental health frequently highlight this challenge, with people citing the lack of accessible safe spaces as a significant barrier to taking care of their mental well-being, leaving them constantly searching for a moment of respite — a place to simply breathe and collect themselves,” the Memac Ogilvy team told Campaign Middle East in a statement.
View this post on Instagram
The campaign intends to inspire people to view their vehicles differently — not just as cars, but as spaces designed to provide a sense of calm and comfort, and keep them focused on what matters most: their well-being and feeling at ease.
CREDITS:
Agency: Memac Ogilvy
Hadi Ballout – Managing Director
Moemen Metwally – Creative Director
Faraz Khan – Associate Creative Director
Leomerish Leyco – Senior Art Director
Jordan Serrao – Art Director
Taha Khan – Copywriter
Hamood Al Maskari – Arabic Copywriter
Tareq Shahin – Arabic Copywriter
Andre Souza – Senior Visualizer
Joseph Al Khabbaz – Senior Graphic Designer
Hussein Krayem – Head of Content & Production / Photographer
Ahmed Elbeshbishy – Content Creator / Videographer
Kevin Kurian – Business Director
Karl ElHitti – Head of Social
Ahmed Nour – Social Director
Ashleigh Morgan – Account Director
Shrey Sharma – Account Manager
Layan Abdo – Account Executive
Philip Bardawil – Account Executive
Dana Al Ali – Community Manager
Client: Trading Enterprises Volvo
Lee Parker – Brand Director
Mridula Kolachina – Senior Marketing Manager
Sharifa Al-Suwaidi – Marketing Executive
Sara Al Ali – Marketing Projects Executive
