The latest edition of Campaign Middle East—The Production House Guide 2024—is now available both in print and online. This issue takes an in-depth look at key topics driving the industry forward, focusing on the region’s production landscape, e-commerce trends, and digital transformation.
Opening the issue is a feature from Campaign Middle East’s On the Record podcast, where SMC’s CEO, Khalid AlKhudair, shares his insights on the latest advertising and marketing trends in Saudi Arabia and how SMC is helping to shape the landscape. You can listen to the full podcast here for more in-depth analysis.
The Saudi Focus section offers more perspectives from the Kingdom. Petromin’s Hu
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