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posted on Sep. 23, 2024 at 9:20 amSep 23, 2024

Snap launches multi-brand augmented reality campaign for Saudi National Day

posted on Sep. 23, 2024 at 9:20 amSep 23, 2024

Several brands have partnered with Snap to highlight their contributions to the Kingdom, and feature limited edition products and exclusive offers within the platform's AR marketplace accessible through its Lens Explorer and carousel feature.

In line with Saudi Arabia’s 94th National Day, Snap has launched a multi-brand augmented reality (AR) campaign called ‘Kingdom’s Lenscape’, aimed to bridge the gap between Snapchatters — the platform’s users — and advertisers through two AR solutions available through the Lens Explorer and carousel feature on Snapchat.

Through the first feature, called FAKH’AR’, brands will be afforded their own dedicated AR environment, where users can explore each brands’ contribution to the Kingdom’s progress in an immersive and interactive environment on Saudi National Day. The Saudi Investment Bank (SAIB), Laverne, and Alwaleed Philanthropies have been featured in this campaign. The FAKHA

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Tags:Alwaleed Philanthropies Alwazn Almithaly ar AR environment AR marketplace augmented reality augmented reality marketplace brands Campaign carousel digital activations exclusive offers FAKHAR Huda Beauty KARAM Kingdom's Lenscape Laverne Lens Explorer limited edition products NiceOne Ounass SAIB Saudi focus Saudi Investment Bank Saudi National Day SaudiFocus Shahid Snap Snapchat Snapchatters spotify Zyros

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.