Credits: Getty via Campaign UK
Omnicom Media Group (OMG) has won the bulk of Uber’s global media business, the agency shared exclusively with Campaign US.
The Omnicom-owned media network will service Uber in North America, Europe and Latin America as its global media AOR, spanning planning, buying and strategy. Uber spends approximately $600 million on media globally, according to Comvergence.
EssenceMediacom has retained the business in Asia-Pacific, according to sources, which according to Comvergence covers $150 million in spend.
ID Comms handled the four month review, in which all major holding companies a
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