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Uber makes sitcom-inspired ad to reshape brand perception

Cannes Lions Creative Effectiveness

Catch the creative effectiveness codes unlocked at Cannes

Mother nature still rules

Omnicom Media Group drives away with Uber’s global media business

BPG announces raft of new client wins

Uber launches an advertising division

FP7 wins Uber brand launch

Netizency wins Uber digital content brief

THE WORK

Raffles pins it on the butler with new global campaign

Paul Pogba Impact BBDO VIP Films Beyond part of Omniyat Imagine More campaign

Advertising Creative Digital Featured Marketing News The WorkSep 20, 2024

Paul Pogba features in Beyond, part of Omniyat Group campaign

Shaquille O'Neal Abu Dhabi Calendar

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkSep 19, 2024

Shaq leaks ‘confidential’ Abu Dhabi events calendar as Steve Harvey campaigns

ASICS Back to School campaign

Advertising Creative Digital Featured Marketing News The WorkSep 16, 2024

ASICS features its employees’ children, influencers in Back to School campaign

Advertising Editors' Picks Featured The WorkSep 10, 2024

Shantelle Nagarajan

RTA celebrates 15th anniversary with ‘heroes without capes’

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

How to craft compelling narratives in the age of short attention spans

Sep 17, 2024

UAE breaks into Top 10 of Cannes Lions regional rankings

Sep 13, 2024

Heinz goes brandless to celebrate Saudi National Day

Sep 19, 2024

UAE, KSA consumers want AI clones to vet ads, shop for them by 2035

Sep 19, 2024

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