New Balance has collaborated with Saudi cultural influencer Amy Roko, as its new brand ambassador.
Roko will work closely with New Balance to foster the engagement of women and empower them through various initiatives.
The brand recognises Roko as a prominent figure leading change in the region as she fearlessly challenges societal rules and norms.
Through her influential presence on various digital platforms, she has initiated thought-provoking conversations on important topics, such as gender equality, self-expression, and breaking stereotypes.
With her unique sense of humor, authenticity, and relatability, Roko has connected with women from all backgrounds, helping them embrace their individuality and break societal expectations.
The brand states by freely discussing sensitive issues and advocating for inclusivity, Roko has created a safe space for dialogue and has become a role model for countless women seeking inspiration and the confidence to pursue their dreams.
Through her outlook and determination, she will represent the region’s consumers who crave change and embrace a futuristic perspective as she aligns with New Balance’s ethos of fearless independence.
New balance says she embodies the brand’s spirit and will serve as a compelling ambassador, encouraging women to express themselves authentically and confidently.