Toyota wanted to bring some excitement to its brand image. So it came up with the idea of a motorsports reality TV show, the first for this region.
The Al-Futtaim Toyota Motorsport Academy has proved to be a big hit for the Japanese car brand, streaming to millions of motorsports enthusiasts across the Middle East on Shahid, the Arabic streaming platform.
Toyota’s distributor in the UAE is Al-Fuittam Motors. Jacques Brent, Managing Director, Al-Futtaim Toyota & Lexus, said: “People post a lot of things online but very seldom to do they post about their particular Toyota. So this gave us a platform for that.
“Toyota tends to be a very rational brand – all about quality and durab
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Tags:Toyota
