Nike and Epic Games, the makers of Fortnite, have joined forces to offer gamers a ‘sneakerhunt’, starting on June 20.
Nike and Epic Games have a history of working together and previous collaborations include bringing Travis Scott’s Air Jordan 6 to Fortnite. More brands are entering the gaming space, spotting the huge potential to connect with a captive audience.
Nike’s social media accounts reveled the latest tie-up with Fortnite.
“Epic’s partnership with Nike and the launch of ‘Airphoria’ is one of many future collaborations enabling players to opt in to connecting their online presence across ecosystems,” a spokesman for Epic Games told Campaign Middle East.
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