By Sana Panjwani, senior creative copywriter, Create Group
Ramadan is right around the corner and while a quiet lull falls across the UAE during the Holy Month, the weeks leading up to it are anything but calm for marketers and advertisers.
This is the time of the year when clients are most likely to launch big-budget campaigns. And the reason? Content consumption and connectivity always spike during Ramadan.
But simply marketing at a time of piqued interest isn’t actually enough to capture interest. Over the years, Ramadan campaigns have become formulaic. We’ve all seen the TVCs. Set to Ramadan-esque music, they feature warm ligh
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
