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Power Essays 2022: How web 3.0 is disrupting the advertising world – by Fusion5’s Ghida Ismail

The advertising industry must rewire its strategies and approaches to tap into the potential of new technology, says, Ghida Ismail, director, Fusion5

If you are still pondering whether to embrace web 3.0 or not, trust me: you have already lost out in the metaverse game of things.
This is no time to waver. This is the time to take the plunge. And it is all right if you are neither fully ready nor totally comprehend the newest jargon in the tech world that is reshaping every facet of life. After all, you are not alone.
The need of the hour, then, is to move, move fast and seize the web 3.0 opportunity.

Cutting through the jargon
What is web 3.0? You might not know it, but you are already part of the new third wave of the world wide web, which started off as a ‘read-only’ (web 1.0), when you viewed static HTML web pages with a browser. The second


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