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A sign of the times – by Serviceplan’s Rana Ahmad

Serviceplan senior copywriter Rana Ahmad was laughed at when she told her teacher she dreamed of being a carpenter. An inclusivity project for UN Women means women will be ridiculed less for their career choices

‘Carpenter.’  That was my genuine, enthusiastic answer to the classic question that every elementary school student is asked. But it was always met by laughter from the teacher, as if I was telling a joke. I went home to my mum, who explained how the profession I chose was unsuitable for women, and only men could do such work.

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I am certain there are countless stories like mine. Many


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