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VML’s Hassanie shares how women are shaping Middle East advertising, driving leadership, creativity, and influence at the highest levels.

Beyond the seat at the table: From presence to influence

VML KSA’s Farah Antar argues women aren’t the headline, but real voices shaping culture, creativity and impact in advertising.

Women aren’t the headline. Or at least, they shouldn’t be

DEI

Women in advertising: DEI is a must in top-down strategy

Impact BBDO's Sadek explores how DEI can move beyond checklists to become embedded in organisational culture, driving authentic inclusion, better creative work, and long-term industry impact in the Middle East.

Women in advertising: DEI beyond the boardroom

on why DEI in MENA advertising must move beyond targets to drive culture, leadership, and real change.

Women in advertising: DEI that works

DEI

Women in advertising: DEI should be a subconscious way of thinking

City Films’ Joyce Hadife says DEI isn't a mood board, and it’s time for the industry to start living DEI in production.

Women in advertising: DEI isn’t a mood board

Carat MENA’s Fiona Black on why craft is a competitive edge in the algorithmic era, and how brands needs to be future-fit.

Women in advertising: Future-fit

Braze’s Mariam Asmar shares her take on storytelling as strategy, rather than a symbol and urges to move beyond representation.

Women in advertising: Beyond representation

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THE WORK

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

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