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VML’s Hassanie shares how women are shaping Middle East advertising, driving leadership, creativity, and influence at the highest levels.

Beyond the seat at the table: From presence to influence

VML KSA’s Farah Antar argues women aren’t the headline, but real voices shaping culture, creativity and impact in advertising.

Women aren’t the headline. Or at least, they shouldn’t be

DEI

Women in advertising: DEI is a must in top-down strategy

Impact BBDO's Sadek explores how DEI can move beyond checklists to become embedded in organisational culture, driving authentic inclusion, better creative work, and long-term industry impact in the Middle East.

Women in advertising: DEI beyond the boardroom

on why DEI in MENA advertising must move beyond targets to drive culture, leadership, and real change.

Women in advertising: DEI that works

DEI

Women in advertising: DEI should be a subconscious way of thinking

City Films’ Joyce Hadife says DEI isn't a mood board, and it’s time for the industry to start living DEI in production.

Women in advertising: DEI isn’t a mood board

Carat MENA’s Fiona Black on why craft is a competitive edge in the algorithmic era, and how brands needs to be future-fit.

Women in advertising: Future-fit

Braze’s Mariam Asmar shares her take on storytelling as strategy, rather than a symbol and urges to move beyond representation.

Women in advertising: Beyond representation

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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