The first cell phone with a built-in camera came into being in 1999, a 0.11-megapixel accessory that would soon change the world. By 2011, when Snap was founded, the camera had emerged as a powerful selling point for smartphone manufacturers. But Snap’s founders could already visualise just how revolutionary the camera would become, building a new business model around the ‘lens’. The resulting augmented reality (AR) world Snap helped introduce to the masses – via lenses, dog-eared faces and the like – has come to define a generation.
As we enter into Snap’s second decade, the camera is no longer a smartphone add-on but a bona fide computing visual platform. By leveraging advance
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