TBWA\RAAD announces the appointment of Rafael Lavor as its new head of strategy.
Lavor will be responsible for leading the agency’s planning team and its strategy discipline in the region, across all clients and brands.
This appointment signals continued investment in strategy and planning across the company and the collective as a whole. In the last three years, TBWA has increased the percentage of strategists in its employee base by 34% globally.
Rafael will play a critical role in shaping disruptive, business-building brand strategy and ensuring unconventional thinking at every step across clients’ customer journeys.
“Today, more than ever, we recognize the growing role of strategy and e
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