fbpx
CreativeFeaturedThe Work

Castrol Lubricants celebrates UAE mechanics in world’s biggest frame

Mechanics’ portraits to be ‘hung’ in The Dubai Frame, to shift the perception around unsung heroes.

Castrol Middle East has taken UAE mechanics from being unsung heroes, whose positive contributions often go unseen, to being seen on the biggest frame in the world. Celebrating the vital work of UAE mechanics to keep drivers and passengers safe on our roads, ‘the world’s largest’ portrait exhibition at The Dubai Frame, “Portraits of Change” was conceptualised and brought to life in partnership with VMLY&R Commerce.

Often underappreciated as key facilitators of a thriving infrastructure, Castrol invited seve


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Comments