What are the first thoughts you get when you hear the term ‘digital transformation’? Probably highly specialised virtual programs, the sort that you need a team of computer scientists to operate and that look like a black screen running indecipherable code. Or maybe you picture state-of-the-art, expensive hardware – sensors, motion detectors, even lasers. The idea of digital transformation has been used so many times in so many different, even contradictory, contexts that we are at risk of losing track of its meaning.
Are you saying the right thing to the right people in the right place? Join us at the next Campaign Online Briefing: Cross-Platform Marketing – How to do It Right. Our experts will help yo
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
