Retail homeware concept NICE owned by Al Fozan Holding Company is a pioneer in the furnishing industry. The brand’s physical showrooms and e-commerce platform aim to provide consumers with everything they need to make a house a home. As the majority of their web traffic was coming from mobile devices, they asked Emakina to build a unique user journey that would inspire their visitors.
The Saudi-based brand had previously made significant investments to create a digital commerce platform. But with the Kingdom having one of the youngest populations and highest internet and mobile penetrations in the world, they were seeking to develop an exceptional, personalised app. After conducting several
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
