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The real deal in the big deals, by Emakina’s Victor Madueno

By Victor Madueno, client service director at Emakina MENA.

The astounding deals that e-commerce leaders, as well as omnichannel retailers, offer their customers during November mark the start of another year-end battle for customer dollars and devotion. These mega-offers serve as alternative routes to win over buyers, many of them already fatigued with the promises of ‘deals’ and yet must shop for the holiday season.
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But what really is in it for the providers? Is it just another item to be crossed off their mark


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