The Challenge
Populating Mobily’s E-Shops
In order to overcome the sharp declines in footfall into their physical shops (brought about by the Pandemic), Mobily launched a limited time offer for new pre-paid packages which could only be purchased on the Mobily e-shop, with a “same-day delivery” promise. The campaign’s objectives were to drive traffic to Mobily’s e-shop and increase Mobily App downloads.
The Solution
Collaboration with Brand4mance
MOBILY was the first TELCO in the region to partner with Brand4mance (A Choueiri Group Company) – the revolutionary TV Attribution solution which measures the impact of TV ads on brand’s e-commerce and launch a TV
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