Ever since the short-form content app TikTok launched in 2018, it has taken the world by storm. By putting content discovery at the centre of its app experience, TikTok allows videos to gain attention like never before. The app uses artificial intelligence to curate a feed for every user, which only becomes more personalised as time goes. With over 1.2 billion users worldwide, the app has big and small brands clamouring for attention from TikTok users.
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When it comes to working
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