By Piotr Lewicz, Content Manager, LIONS.
Kearney Middle East predicts that e-commerce will become the main source of growth in the retail sector over the next five years, which has grown from a mere $5bn in 2015 to about $24bn in 2020. Led by the region’s largest economies, Saudi Arabia and the UAE, it is estimated that e-commerce in the Gulf will grow to $29bn in 2021 and reach $50bn by the end of 2025.
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It’s no surprise the extensive lockdowns in the past year have led to the shift of c
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