For a second consecutive year, Global Village has achieved the greatest uplift in Ad Awareness in the month of October. After closing one month earlier than planned back in March due to the global pandemic, Global Village is coming in strong celebrating their 25th season.
The opening of one of Dubai’s most-visited entertainment venues has created enormous amounts of excitement in the market, with plans to offer more than 40,000 events, shows and activities. Ads on Global Village’s opening on the 25th of October covered social media outlets, print and out-of-home. YouGov BrandIndex data shows a +12.4 uplift in Ad Awareness, whether someone has seen an ad for the brand in the past two weeks
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