By Sofia Serrano
E-commerce is a well-established practice for most of us these days. The retail industry has experienced fundamental changes in how commerce is done, and the Middle East and North Africa (MENA) region is following the trend. According to Bain & Company’s February 2019 ‘E-commerce in MENA’ report, e-commerce is reinventing the market, forming new paths to purchase and new customer experiences, while also disrupting business models and creating new opportunities. To better understand these changes the team at Liquid Retail, a Dubai-based marketing agency, gives insights into e-commerce and its trends.
The biggest e-commerce retailers Noon and Amazon established
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