By Abdulwahed Juma, Executive Vice President Brand and Corporate Communications, du
In the communications industry, we have always argued that crises are never a matter of ‘if’ but ‘when’. Unfortunately, the global Covid-19 pandemic has put any question of that argument to rest. No brand, regardless of size or geography, has been immune to the repercussions of the virus. With lockdowns and the subsequent economic fallout, corporations have struggled with not only their bottom lines, but also with their communication on how they are mitigating the ramifications to both an external and internal audience.
If the current situation has taught us anything, it is that it’s imperative th
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