By Shant Oknayan, general manager of global business solutions across the Middle East, North Africa and Turkey, TikTok
The Covid-19 crisis has undoubtedly been a time for self-reflection for both consumers and brands. Being home-bound has meant that now more than ever we have become more self-aware about what we invest our time and energy in. For many, the past few months have inspired rekindling old loves, exploring new interests or enjoying the simple pleasures in life.
For brands, this has been a time to stand up and play an integral part in consumers’ lives and shape a new vision of the world. Many brands have united to provide crucial support to communities in need
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
