By Sofia Serrano
Podcasts have proved to be a reliable medium to reach different audiences, and their listenership continues to grow. The transition to mobile technologies and people’s need to multitask make the self-contained shows the perfect companion while commuting, exercising or cooking. In the MENA region more people are listening, and marketers and investors alike are starting to take notice.
Worldwide there are more than a million shows, according to estimates from the website Podcast Insights. More than 1,000 are produced in the Middle East and that number is growing. In 2018 podcast ad revenue was worth $480m in the US, according to Statista, which expected this to rise to
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