Brazen MENA appoints its first client services director

UAE/Manchester-based PR agency Brazen MENA has appointed its first client services director, Alexia Lawrence-Jones, in a newly-made role for the award-winning agency.

Alexia Lawrence-Jones, who joins from Impact Porter Novelli, where she led the agency’s lifestyle and FMCG division working on Al Futtaim Retail and P&G, will lead Brazen’s key accounts, as well as look at client servicing processes across the agency.

She will also work closely with Managing Partner, Louise Jacobson, as Brazen MENA looks to ramp up its growth and expand the business in the region, following the agency’s new ‘Trailblazing PR’ proposition which launched earlier this year.

Louise Jacobson comments: “Alexia has an excellent track record in producing outstanding results for some of the world’s biggest brands. Her energy, creativity and commitment to excellence for clients made her the natural fit for Brazen MENA’s first client services director role. Alexia has already made a positive impact to the business, and I’m excited to see how will take our ‘Trailblazing PR’ ethos forward.”

Alexia Lawrence-Jones added: “I’d heard a lot about what Brazen MENA had achieved in the region – and they had always been on my ‘radar’ for when the time was right. Under Louise’s expert guidance, the agency has absolutely flourished and its creativity and relentless ability to carve out engaging narratives for clients, is second to none. When the opportunity arose to come on board as Client Services Director, I leapt at the chance. I can’t wait to make my mark and help grow Brazen across the GCC.”