By Lindsay Stein
“Marketing effectiveness matters more than ever, especially in times of economic uncertainty,” according to Traci Alford, president and CEO of Effie Worldwide, which is why the 2020 Effie Index is particularly noteworthy.
The 10th annual ranking considers the performance of 4,000 finalists and winning entries in one global, four regional and 46 national Effie Awards competitions held worldwide from January 1, 2019 to December 31, 2019.
Here are the most effective leaders in their respective categories.
Brand: Unilever,
Marketer: Coca-Cola
Agency holding group: WPP
Agency network: McCann Worldgroup
Agency office: FP7McCann Dubai
Independent agency: Banda
“As the industry experiences change and disruption, the marketers featured in the rankings of the Effi
