Just take a second to remember how, in times gone by, shop owners would actually know a lot about the customers who turned up in their shop, wouldn’t they? They would know who this person in front of them was, their household situation, their children’s names, products this person mostly bought, preferences he or she had as well as things they didn’t like. Knowing these sorts of facts are indicators of a genuine and valuable relationship between two people, representing the company on the one side and the customer on the other side.
Nowadays, we’re in the middle of the Fourth Industrial Revolution and we’ve gone through significant technological developments and disruptions. As a
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