Philip Smith, Media Solutions Director, The Vantage.Since the escalation of the Iran conflict, conversations with brands and advertisers across the Gulf changed almost overnight.
“We’re pausing everything until this settles down.”
“Maybe after the regional situation improves.”
“I think we revisit this when there’s a more positive news environment.”
“Why push my brand out there into a sea of negativity? Won’t readers simply associate my brand with military conflict, suffering and uncertainty?”
Such hesitation is understandable. The conflict has unsettled markets and dominated headlines for months. For many brands, the default strategy has been to wait it out.
Working with international media brands including
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