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Anup Oommen
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FEER McQUEEN appoints Wissam Matar as Chief Creative Officer

Anup Oommen
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Matar leads the agency's Creative and Production sectors with a clear mandate: to deepen the strategic thinking behind its work, sharpen its creative edge, and deliver output that moves culture and builds lasting brand equity.

Wissam Matar, Chief Creative Officer, FEER McQUEEN.Wissam Matar, Chief Creative Officer, FEER McQUEEN.

FEER McQUEEN has appointed Wissam Matar as Chief Creative Officer, a hire that aims to not only reflect where the agency stands today, but the creative direction it is committed to as it marks its fifteenth year.

Matar brings more than 25 years of multi-award-winning experience across Lebanon, Dubai, Riyadh, Casablanca, Erbil and Egypt to the role.

He has shaped brand strategy and creative output at Young & Rubicam, Leo Burnett and FP7 McCANN. A storyteller at his core, Matar has built brands that resonate across cultures. He has also co-founded two agencies — The Amazingfull Circus in Barcelona and Operation Unicorn in Beirut.

At FEER McQUEEN, Matar leads the agency’s Creative and Pro


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Tags:appointmentsbrand equityCasablancachief creative officercreativecreative edgeCultureDubaiEgyptErbilFEER McQUEENLebanonProductionRiyadhstrategic thinkingWissam Matar
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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