Hasan N. Abughosh, VP Marketing & Brand, webook.com.Entertainment and sports marketing today has a strange addiction. The assumption across the industry is that if attention is hard to win, the solution must be simple: produce more content. More videos, more creators, more behind-the-scenes clips, more short-form storytelling, more ads targeting “fans.” It sounds logical until you look at what actually happens in people’s feeds. Everyone is doing exactly the same thing.
When I started digging into the numbers while researching the entertainment and sports marketing landscape in Saudi Arabia and the GCC, the first insight that jumped out was almost ironic. The region doesn’t have an access problem anymore. Internet penetration across
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