From left, Carl Jreissati, Founder and Managing Director, The Gold Pound, and Ali Fathalla, Co-Founder and Managing Partner, JunkSet.JunkSet PR & Publicity, a UAE-based entertainment-focused PR and creative agency, has been appointed agency of record following a competitive pitch process led by Freedom Music Middle East.
As part of the mandate, JunkSet will manage Freedom Music Iraq’s social media presence and content production, overseeing strategy, always-on content and platform growth across key digital channels.
The remit will be delivered in partnership with The Gold Pound, a specialist music marketing agency, which joins the account as a strategic partner consulting on creative direction, cultural insight and music-led storytelling, ensuring Freedom Music’s content remains authentic, culturally grounded and rooted to the region’s musical landscape.
The partnership comes at a time of accelerated growth for Freedom Music, as the platform continues to expand its influence within Iraq’s evolving music and entertainment landscape.
Commenting on the account win, Ali Fathalla, Co-Founder and Managing Partner at JunkSet, said, “Being appointed agency of record for Freedom Music is a milestone moment for us. Freedom Music sits at the intersection of entertainment and culture, and that’s where JunkSet does its strongest work. Together with The Gold Pound’s deep music marketing expertise, we’re excited to build a social presence that is both culturally credible and strategically impactful.”
Carl Jreissati, Founder and Managing Director of The Gold Pound, added, “Freedom Music is a platform built on music, culture and discovery, and Iraq represents a hugely exciting market for that conversation. Our role is to ensure the brand’s storytelling is firmly rooted in music culture and artist-led insight, while delivering content that is both bold and modern. Partnering with JunkSet allows us to bring that specialist focus into a broader, high-impact social strategy.”
The appointment further strengthens JunkSet’s growing portfolio across entertainment and culture-focused brands, while reinforcing The Gold Pound’s position as a leading music marketing partner for brands operating at the intersection of culture and creativity.
