Global insights consultancy SixthFactor has rolled out a new brand health intelligence platform that monitors how brands are perceived and experienced across digital channels in real time.
The ‘always-on’ brand intelligence platform developed by TheSixth.AI, SixthFactor’s proprietary AI analytics division, will continuously monitor and analyse digital brand signals across four interconnected dimensions to deliver a unified, live, real-time view of brand awareness, perception, trust, and advocacy.
The programme monitors four factors for brand perception:
- AI and LLM visibility: How a brand is represented in AI-generated responses across large language models including ChatGPT, Google Gemini, and Perplexity
- Search performance: How a brand surfaces, ranks, and competes in organic and paid search environments
- Social narrative: How brand-related conversations form and travel across social platforms
- Consumer reviews and validation: How consumer sentiment and trust signals play out through public reviews and ratings
BrandIQ’s methodology is AI-powered, human-led, and research-grade with analytical models and correlative data analysis. Advanced AI models process the scale and complexity of digital signals. Human expertise interprets them, delivering structured intelligence that can be acted upon, not just observed. Each engagement is bespoke, built around a brand’s specific category, competitive context, and strategic questions.
“Brands today are navigating a digital ecosystem that is more complex, faster moving, and more consequential than anything traditional tracking was built for,” said Himanshu Vashishtha, Founder and Global CEO, SixthFactor.
“BrandIQ is our answer to that. It gives our partners a complete, real-time view of their digital brand health, so that every brand decision starts from the clearest, most current picture of where they stand,” he added.
The SixthFactor team, headquartered in Dubai, said the programme has been designed to go a step beyond listening to brand chatter as BrandIQ is built to understand how brands are being perceived by consumers in various markets in real time.
“The AI models powering this solution handle the complexity and scale. The structured analytical framework and correlation modelling applied on top of that make it research-grade. And human judgment ensures the intelligence is real,” concluded Faisal Khan, Managing Director, TheSixth.AI.
