Moving Walls, a global adtech company specialising in data-driven out-of-home (OOH) and digital out-of-home (DOOH) media, has launched its Middle East operations, marking a significant step in expanding connected OOH across the region.
The Middle East launch positions Moving Walls to support advertisers, agencies, and media owners in markets such as the UAE, Saudi Arabia, and Qatar, where rapid urban development, smart city initiatives and high-impact public infrastructure are reshaping how brands engage audiences in physical spaces.
The new regional hub will be led by Ankur Mehra, MENA Lead, Moving Walls, who will oversee market expansion, partnerships, and the rollout of the company’s connected OOH technology stack across the region.
“The Middle East is entering a new phase of real-world media,” said Mehra. “This region has the vision, infrastructure, and ambition to move beyond traditional out-of-home and embrace connected, measurable, and accountable DOOH at scale. We are not here to participate we are here to accelerate.”
The launch comes at a time when cities across the Middle East are rapidly adopting smart infrastructure and reimagining public spaces as dynamic, data-driven environments. Industry observers note that the region’s ability to leapfrog legacy systems makes it a key market for the next evolution of OOH media.
“With connected OOH, we are moving beyond static screens,” Mehra added. “Physical spaces can now be intelligent, responsive, and accountable, turning impressions into influence and locations into platforms.”
Moving Walls enables media owners and advertisers to transform physical OOH assets into connected, data-enabled platforms. Its technology allows users to discover and activate inventory across formats, automate campaign workflows, gain audience intelligence, and measure campaign outcomes bringing digital-like accountability to real-world media.
As part of its Middle East expansion, Moving Walls has also introduced Moving Walls Market, an online self-serve platform that allows advertisers to independently plan, create, manage, and book DOOH campaigns without intermediaries.
The platform is designed to simplify access to premium DOOH inventory while improving transparency and efficiency across the buying process.
With its Middle East hub now operational, Moving Walls aims to work closely with regional stakeholders to build a more connected, measurable, and future-ready DOOH ecosystem
