Snapchat shares some of its top content creators – recognised regional influencers – as well as the key trends on the platform.
- Chef Bin Kassim – binkasem1
Culinary celebrity interviews: Blends cooking with candid celebrity conversations, creating one of Snapchat’s most engaging and buzzworthy formats.
- Osama Alshareef – osamah201116
Adventure & travel storytelling: Transforms real life journeys into immersive, humorous travel content, most recently embarking on an ambitious trip from Saudi to Madagascar by car.
- Gamar – thegamar15
Beauty and creative expression: A beauty creator known for her signature ‘Get Ready With Me’ (GRWM) and trend-driven, authentic aesthetic.
- Nouran Abdulghanim – missnourani
Fashion, fitness and empowerment: Blends sports-driven fitness content with fashion and lifestyle inspiration, empowering her audience with a message of confidence and strength.
- Ghassan Shaker – ghassan_shakerr
Wellness and healthy living: Delivers upbeat fitness and nutrition content, inspiring healthier lifestyles through simple, delicious recipes.
- Nour Arida Nour – nour_arida
Fashion, Lifestyle and empowerment: Nour Arida is a leading fashion model, digital creator, and entrepreneur. She has started and grown her Snapchat account in a short period of time by sharing relatable and authentic daily content.
- Amal Albalooshi – amal_albalooshi
Travel, art and design: Amal Al Balooshi is a Bahraini artist and travel content creator who shares her creative life and cultural experiences on Snapchat.
Key trends on Snapchat during 2025
Trend 1: The rise of short-form vertical video dominance
Spotlight is having a real glow-up moment on Snapchat. What started as a place to drop quick, fun clips has turned into a full-on creative stage where creators treat every snap like a tiny, vertical short film built for the way we actually scroll today.
In a world where vertical video is the default language of storytelling, Spotlight is where that language really comes alive on Snap: tight edits, bold hooks, outfit checks, chaotic friend bits and ‘come see my world’ vlogs all stacked into one endless stream.
More and more creators are stepping into Spotlight to experiment with new characters, launch recurring videos and build a visual identity people recognise in a split second. It feels like a talent show and a mood board at the same time, and it’s a space where your identity isn’t just shared, it’s performed.
Trend 2: Authenticity and relatability over perfection
Stories still stand strong as the heart of everyday life on Snapchat, precisely because they run on authenticity and relatability over perfection. If Spotlight is the big stage, Stories are the living room.
The place creators talk to the people who actually know them, in real time, without needing a perfect edit or a clever hook. Creators and everyday users alike still open Stories to share the in-between moments: the messy behind-the-scenes, the late-night debrief, the ‘come with me’ walk-through, the small wins and honest check-ins.
That raw, unpolished energy is what is still making Stories feel like a real connection instead of a performance. As Spotlight rises as the creative trend of the year, Stories remain the daily heartbeat of Snapchat, where the community sees the real creator and keeps coming back because it feels like hanging out, not watching a show.
