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posted on Dec. 16, 2025 at 12:15 pmDec 16, 2025

Deliveroo, Tyra Creative turn White Friday into midnight dash for deals

posted on Dec. 16, 2025 at 12:15 pmDec 16, 2025

Tyra Creative led the campaign end-to-end: from strategy and concept development to full production and platform-specific optimisation across Instagram Reels & Stories, TikTok, Snapchat and YouTube for mobile-first audiences.

Deliveroo

Deliveroo has teamed up with Dubai-based creative agency Tyra Creative to bring some fun to White Friday. The two-week campaign, running from 17 November to 1 December, aimed to spark excitement, drive awareness, and get deal-hungry shoppers across the UAE hitting ‘order’ faster than ever.

This year, Deliveroo didn’t just compete with fashion; it put tech, groceries and retail essentials front and centre, proving that White Friday doesn’t have to be stressful to be satisfying.

“White Friday is chaos, excitement, and a little bit of scroll-happy madness all rolled into one,” said Ashe Elliott, Marketing Manager at Tyra Creative. “Our goal was to bottle that energy into content tha

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Tags:Ashe Elliott awareness Campaign campaign creative concept development Deliveroo desire Engagement excitement fashion groceries Instagram intent joy low-fi shorts mobile-first audiences narrative optimisation Platform Production retail savings scroll-happy scrolling shopping Snapchat storytelling Strategy tech thrill of the hunt TikTok Tyra Creative UAE White Friday YouTube

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.